Exchange and Political Communication: Study at Regent Election of Soppeng District
DOI:
https://doi.org/10.31947/politics.v1i2.250Keywords:
Exchange, Political Communication, Election, Transactional, InteractionalAbstract
Abstract: This paper aims to reveal the socio-political reality that is loaded with interest. The interest certainly are mutually-beneficial but often unbalanced political advantage. In this regard, politics always intersect or identical to ‘exchange’ and ‘communication’. When interpreted in reverse, that isn’t politics if it doesn’t contain elements of ‘exchange’ which must be preceded by a communication strategy its politicians. Specifi cally, this paper reveals the occurrence of a ‘political exchange’ and the ongoing process of ‘political communication’. Set in the elections in Soppeng district iIn 2010, the process of exchange and political communication that takes place generally is ‘transactional’. Although some cases of ‘looks’ is ‘interactional’ but it always ends with a political compensation (transactional).Keywords: Exchange, Political Communication, Election, Transactional, InteractionalDownloads
References
Arifin, Anwar. 2006. Pencitraan dalam Politik (Strategi Pemenangan Pemilu dalam Perspektif Politik). Jakarta: Pustaka Indonesia.
Cholisin, dkk. 2007. Dasar-Dasar Ilmu Politik. Yogyakarta: UNY Press.
Mas’oed. 1982. Perbandingan Sistem Politik (Yogyakarta: Gadjah Mada University Press.
Mulyana. 2004. Metode Penelitian Kualitatif : Paradigma Baru Ilmu.
Nimmo, Dan. 1993. Komunikasi Politik (Komunikator, Pesan, dan Media). Bandung: PT. Remaja Rosdakarya.
Ritzer, George dan Goodman. 2009. Teori Sosiologi: Dari Teori Sosiologi Klasik Sampai Perkembangan Mutakhir Teori Sosial Posmodern (terterjemhan oleh Nurhadi/ Judul asli: Sosiological Theory.
McGrawHill, New York, 2004) Yogyakarta: Kreasi Wacana.
--------------, 2004. Sosiologi Ilmu Pengetahuan Berparadigma Ganda (terjemahan oleh Alimandan/ judul asli: Sociology: a multiple paradigm science). Jakarta: RajaGrafindo Persada.
Wawancara, AA, 67 Tahun.
Wawancara, AC, 49 Tahun.
Wawancara, BC, 54 Tahun.
