Implementation of Importance Performance Analysis (IPA) Towards the Quality of Duck Products in a Begos Restaurant

Abstract

Product quality is the overall features and characteristics of a product or service on the ability to satisfy stated or implied needs. This study aims to determine the level of consumer satisfaction with the quality of duck products at a restaurant. This research was conducted from November to December 2019 and the type of research used was quantitative descriptive. The sample in this study was 100 consumers who came to eat at Begos restaurant. Data collection was carried out using consumers who came to eat at Begos restaurants. Analysis of the data used in this research was descriptive statistics using the calculation formula Importance Performance Analysis (IPA). The results of this study indicated that the level of consumer satisfaction regarding the quality of processed duck products in the Begos restaurant is 84.14% in the very good category because of the suitability of the menu list with available products, food hygiene, and cleanliness of cutlery.